GREEN BAY, WI — Green Bay Metro Fire Department and Emplify Health by Bellin on Thursday announced the local launch of PulsePoint, a free 9-1-1 integrated app that:
- Alerts CPR-trained citizens to nearby cardiac arrests in real time.
- Helps build a verified Automated External Defibrillator (AED) Registry
- Informs the community of emergency activities in real-time
PulsePoint puts the power to save lives in people’s hands. It empowers CPR-trained citizens to save lives by alerting them instantly to nearby sudden cardiac arrests. The app guides the user to the victim and closest AED, enabling fast, life-saving action alongside emergency responders.
The companion app, PulsePoint AED, encourages users to report and update AED locations, building a verified registry that helps responders and citizens find lifesaving devices fast. The free app is available for download via the Apple App Store or Google Play.
Early bystander CPR and swift defibrillation with an AED are proven to significantly increase survival chances for sudden cardiac arrest victims.
“PulsePoint transforms everyday citizens into lifesavers by delivering real-time alerts and guiding them to cardiac arrest victims and nearby AEDs. This technology empowers our community to act fast, dramatically improving survival chances while our firefighters are en route,” said Chief Matthew Knott, Green Bay Metro Fire Department.
The department handles over 18,000 incidents yearly, including 216 cardiac arrests in 2024.
During a Thursday news conference announcing the launch of PulsePoint, area resident and Emplify Health by Bellin Licensed Athletic Trainer Mark Husen shared his wife’s story of survival thanks to a nearby AED.
“July 1, 2011 was a day that changed our lives forever,” Husen said. “My wife Ann, who is still here today, was saved as a direct result of having easy access to Automatic External Defibrillators (AEDs) and trained individuals who knew CPR.”
Emplify Health by Bellin Chief Operating Officer Sharla Baenen also addressed media during the news conference, sharing why the health system chose to be a major funding partner for PulsePoint.
“Emplify Health is proud to help bring PulsePoint to our community,” Baenen said. “In cardiac emergencies, every second counts — early CPR and quick access to an AED can mean the difference between life and death before patients reach the emergency room. By empowering residents with these tools, we’re helping save lives and build a stronger, healthier community.”
During Sudden Cardiac Arrest Awareness Month in October, community members and business owners are encouraged to register an AED with PulsePoint AED App or online at aed.new for a chance to win one of ten $500 Amazon gift cards. Help build a safer community.
Contest rules: PulsePoint | Register AEDs during Sudden Cardiac Arrest Awareness