GREEN BAY — Sunday’s Super Bowl LIX was the debut setting for Emplify Health by Bellin’s latest ads featuring Green Bay Packers Head Coach Matt LaFleur, plus a special guest appearance from former Packers Coach Mike Holmgren.
The ads, playing off the upcoming NFL Draft, feature MVPs (most valuable patients) making their “picks” on healthcare teams that meet their needs.
“We are proud of the creativity our team put into these ads, which connect our commitment to caring for our community to the pride and excitement we have to host the NFL Draft in Green Bay this year,” said Alison Fiebig, Vice President of Strategy, Brand, Marketing and Communications for Emplify Health. “It’s always a pleasure to work with Coach, and to embrace Packers history by engaging Mike Holmgren.”
Emplify Health by Bellin’s first ad aired during the first halftime break of the Super Bowl while the second aired during the 3rd quarter. Both ads have been uploaded to the Bellin Health YouTube channel and can be viewed with the following links: