Bellin Health’s latest ad featuring Green Bay Packers Head Coach Matt LaFleur made its debut during Sunday’s Super Bowl, showcasing Howard-Suamico School District (HSSD) students, faculty and facilities in a fun and funny spot highlighting Bellin’s Children’s and Adolescent care. The spot can be viewed on our YouTube channel.
The new ad centers on a school band, which is made up primarily of HSSD students, as well as their director, actual Bay Port High School Band Director Kyle Siegrist. Initially a bit mixed up and a touch tuneless, the band turns things around once everyone is in the right place — a nod to the importance of having the right care team members in the right place to provide the best in Children’s and Adolescent care. The “Let’s Go Band” song at the end is actually performed by the students, in a fun coda to the spot. View a fun, behind-the-scenes video.
“We are tremendously grateful to Coach LaFleur and the Howard-Suamico School District for being such terrific partners and embarking with us on this fun storytelling journey,” said Alison Fiebig, Vice President of Marketing and Communications for Bellin and Gundersen Health System. “Community connections are critical, and it means so much to work with the very students we are trying to reach with our sincere message — we are here to provide you with the very best in care.”
The Super Bowl band spot follows on the heels of another new Bellin Coach LaFleur ad that made its debut this fall. That ad, highlighting Bellin Health’s Sports Medicine and Orthopedics services, features Coach LaFleur at Bay Port’s football field — again trying to get the right people in the right place to provide the best in care. View it on our YouTube channel.
“We are incredibly proud of our HSSD music programs, so it is exciting to showcase our band students in this commercial,” said Kimberly Uelmen, HSSD Director of School & Community Relations. “Our students were thrilled to work with Coach LaFleur and to be treated like stars for the day. We are proud to live in a community that values education and healthcare!”